Merchandise display and advertisement construction



June 9 N. R. SWARTWQUT 1,961,463

MERCHANDISE DISPLAY AND ADVERTISEMENT CONSTRUCTION Filed July 17, 1935 2 Sheets-Sheet l I f W I I I 15 I? I 1 6 A Man L I a x L I I l I g. a I a f 1 Z fm/enzor 776/5072 f2 Swarm/out June 5, 1 N. R. SWARTWOUT 1,951,463

MERCHANDISE DISPLAY AND ADVERTISEMENT CONSTRUCTION Filed July 17, 1933 2 Sheets-Sheet 2 Fig.3

13-4 22 z 2 f 16 4 8 7 z I36 L9) a Z 9 4; I g ll 4 [72 1/67! for Swarfwout Patented June 5, 1934 MERCHANDISE DISPLAY AND ADVERTISE- MENT CONSTRUCTION Nelson R. Swartwout, Chicago, Ill.

Application July 17, 1933, Serial No. 680,747

3 Claims. (01. 40-126) This invention relates to a motor operated The article display support 17 is hinged to construction for conspicuously calling attention the top 12 and is held at the desired inclination to advertising matter and then to the article by means of an adjustable brace 18. During the advertised, and the purpose of the invention is period of oscillation of arm 10, when lamp 14 to produce a synchronized arrangement whereby is not illuminated, eye shifting mechanism is 55 the movable parts of an advertising figure, such operated in substantial unison with the pivoted as the arms and eyes, are coordinated to focus indicating arm. The eye shifting mechanism inattention in succession upon advertising matter eludes an arm 19 which has for a pivot a coil and 21. displayed article. spring 20, the lower end of which is secured to These objects are accomplished by means of the panel 1. 60

1 Fig. 2 is a sectional view taken on the line this slide has painted thereon the irises 24 which ,5

a construction as shown in the drawings, in Arm 19 is linked to the oscillating lever 10 by which link 21 having the cushioning spring connection Figure 1 is a front view of the advertising and 22 with lever 10. The upper end of arm 19 display device. operates a slide 23 between fixed limits stops and 2--2 of Fig. 1. a may be viewed through the eye openings 25, out Fig. 3 is a rear view of the casing in section. in panel 1. When the eyes appear to be focused Fig. 4 is a diagram of the wiring arrangement. on display support 1'7, arm points to the sup- The construction consists principally of a casport as indicated in Fig. 1, but when the arm ing having provision for an illuminated sign and points to the advertisement 2, the eyes appear '70 an inclined support for displaying an article for to be focused directly ahead toward the observer. sale, the support being provided with pins for The operation of the construction is controlled impinging or other means for gripping and reby switch 26, and when the circuit is closed,

taining the article on the support. The conthe motor 5 is continuously operated, and

struction also provides amovable indicating arm through the rotating cam 8 continuously and '75 which oscillates from a position pointing toward slowly oscillates the lever 10 and the arm 15 the sign to one pointing toward the displayed with periods of rest at its upper and lower posiarticle, and. movable with this arm is an eye tions according to the formation of cam 8. focusing means for the same figure which has When the arm is pointed toward the advertise- 3 0 the oscillating arm. ment 2, the mercury switch 13 is closed and the '90 When the arm points to the advertisement, lamp 14 is illuminated, and the eyes 24 appear the eyes focus in the direction of the person to be looking directly ahead due to the meviewing the advertisement, and when the arm chanical connection between the iris bearing points to the article displayed, the eyes focus slide 23 and lever 10. When the arm 15 points in that direction. upwardly the irises 24 are shifted to the extreme 5 The front panel 1 of the construction carries left position, Fig. 1. V a frosted or translucent glass 2 which is lettered It is to be understood that details of the conaccording to the desired advertising matter, and struction shown may be altered or omitted with in back of the glass is a lamp socket 3, Fig. 3, out departing from this invention asdefined by I mounted upon the base 4. The base 4 also supthe following claims. 90

the casing. This arm is linked to a mercury an advertisement, a pivoted arm associated with 9 ports an electric motor 5 which, through reduc- I claim:

tion gearing 6 and belt 7, drives a cam 8. The 1. An advertising and article display construccam operates upon a roller 9 carried by the lower tion comprising an upright panel and an article end of arm 10 pivoted at 11 to the top 12 of support, said panel having a section for bearing switch 13 in such a manner as to cause illumisaid panel and the article support, an eye connation from lamp 14 only when an indicating struction including shiftable eye focusing means, arm 15, Fig. 2, points to the sign 2. The mercury and means for operating said pivoted arm and switch 13 and arm 15 are carried by the same eye focusing means to simultaneously direct atpivot shaft 16. tention to the article support.

2. An advertising and article display construction comprising an upright panel and an article support, said panel having a section for bearing an advertisement, a pivoted arm associated with said panel and the article support, an eye construction includin shiftable eye focusing means, means for operating said pivoted arm and eye focusing means to simultaneously direct attention to the article support, and illuminating means with a switch control therefor which is connected with the movable indicating arm and eye construction. 

